Australia’s leading group of PR and marketing agencies expands to three offices with new Brisbane location

Australia’s leading group of PR and marketing agencies, comprising Recognition PR, Outsource, and Write Away Communication + Events, has today opened a new office in Brisbane.

This takes the group’s locations to three: one in Sydney’s Circular Quay; one in Meerschaum Vale on the New South Wales north coast; and, now, one in Brisbane’s northern suburb of North Lakes.

Recognition PR has provided communication services for B2B professional services, IT, and financial services companies in Australia and New Zealand for more than 30 years. Outsource helps businesses augment their marketing and sales teams and provides strategy consulting, training, lead nurture programs, partner events, and comprehensive marketing services.

Write Away Communication + Events is a full-service public relations and communications agency servicing clients in a wide range of industries from business services, building and construction, and consumer electronics to fast-moving consumer goods (FMCG), lifestyle, and retail.

The group’s expansion to Brisbane comes as the three businesses continue to sign new clients and offer new services, including web design and optimisation, social media marketing, marketing automation, and online advertising.

Elizabeth Marchant, group CEO, said, “The Brisbane market is heating up with plenty of opportunities for the group. The greater Brisbane economy is worth $154 billion per year, and the professional, scientific, and technical services industry is the region’s third-largest by employment.[1] This means there is huge potential for growth, so it makes sense to have an office for our team on the ground in Brisbane.”

Three of the group’s existing staff members will relocate to the new office immediately and new hires are expected to round out the team in the coming months.

Elizabeth Marchant said, “We chose the North Lakes location for its proximity to Brisbane and its easy access to the Sunshine Coast. North Lakes is a fast-growing new suburb with many businesses locating their premises there. We’re looking forward to the next phase of growth for the group as we establish our Brisbane presence.”

About the group

This independent group of PR and marketing companies services the marketing, sales support and communications needs of clients in a range of industries spanning business-to-business as well as consumer-focused organisations.

Recognition PR was founded in 1985 as a specialist high quality communications business working in the information technology industry. In 2005, the group acquired B2B marketing firm, Outsource, which let it add to services provided to its PR clients while also developing its own client base. In 2011 the group acquired Write Away Communication + Events.

Group owners, Adam Benson and Elizabeth Marchant, intend to continue to strengthen the group’s position as the go-to independent organisation for businesses that need to enhance their public reputation, internal communications, increase their sales and improve their customer service.

The group continues to seek compatible businesses to acquire, particularly in the public relations space.

[1] https://www.brisbane.qld.gov.au/about-council/governance-strategy/business-brisbane/growing-brisbanes-economy/brisbanes-key-economic-facts

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