Why great writing is more important than ever

The rise of social media and increased interest in videos and infographics as communication tools means many companies believe the ancient skill of writing is no longer relevant. While that couldn’t be further from the truth, unfortunately, it’s being borne out in the writing skills of new entrants into the workforce. There are fewer skilled […]

Book club: Simon Sinek’s Leaders Eat Last

We all know the difference between feeling safe at work and feeling under threat. We’ve heard the horror stories of managers who like to restructure regularly to keep people uncomfortable, or those who won’t print business cards because it makes employees think they’ll have job security. Any environment where people feel unsafe is likely to […]

creating video content

Reach and engage your audience through video

Think about it this way. When someone clicks into your website, they generally decide whether to stay or not in about three seconds. Visual content such as video can keep people interested for longer. If your company isn’t leveraging video on your website or in your marketing and public relations campaigns then you are missing […]