How to organise a brainstorm

How to organise a brainstorm that yields actual results

“Let’s have a brainstorm about it.” It seemed a good idea at the time. But then you’re in a room full of people not saying anything. Brainstorms can be useful if they’re well-run. They can help unlock creative and innovative ideas by leveraging the collective brainpower of a group of people. But sitting people in […]

How to yield better business results by picking up the phone

How to yield better business results by picking up the phone

When it comes to clear, concise, business communication, verbal beats email almost every time. Yet a generation of workers raised on email and texting seem to have forgotten the value of an actual conversation, preferring the speed and convenience of email. What’s wrong with email? Some people dread the phone, either because they’re introverted or […]

What makes a story go viral?

What makes a story go viral?

A question we’re often asked is ‘what makes a story go viral?’ Was it an attention grabbing headline, a stunning image or laugh out loud video that transforms a piece from intriguing to a ‘must share’? What makes an individual not only read an article but share it with a wider audience?

Why your approach to the media needs “The Thing”

For the teams at Recognition PR and Write Away Communication + Events, this book club was a special edition. We had an insight-filled book to discuss, 101 Ways to Connect with Modern Newsrooms, and the book’s author, Simon Holt, on hand to argue his case. As Editor in Chief of the Brisbane Times, Simon believes […]