These interactive webinars are designed to help business executives make sense of the rapidly-changing marketing and public relations landscape. Join Adam Benson, managing director of Recognition PR, Outsource and Write Away Communication, for one or all five of these unmissable sessions.


How to make your B2B organisation a thought leader

Thought leaders inspire innovation and change, turn ideas into reality and help generate revenue for their businesses. A little-known fact is that everyone has the potential to become a thought leader in their chosen field.

We’ve created this two-hour seminar, delivered by one of Australia’s leading B2B marketing consultants and our very own thought leader, Adam Benson.

In this interactive webinar Adam will share actionable insights based on real world examples explaining:

  • what is thought leadership and why does it matter?
  • the different types of thought leadership,
  • how to build a thought leadership strategy and execution plan,
  • case studies,
  • critical success factors,
  • ways to effectively measure success.

Webinar date: July 28th, 2020

Webinar time: 12-1:30pm (AEST)

July 28, 2020 REGISTER NOW

How to build an integrated digital marketing plan for your B2B company

B2B marketing comes with unique challenges, and it’s not always clear where to start or how to executing the right digital marketing program. That’s why we’ve created this two-hour seminar, delivered by one of Australia’s leading B2B marketing consultants, Adam Benson.

In this value-packed webinar you’ll learn how to:

  • recognise the main differences between B2B and B2C buyers (and what that means for marketing)
  • create your buyer persona and journey
  • use content to nurture leads
  • optimise your website so it will rank higher in search results
  • use LinkedIn, Google Ads and other tools to drive new leads
  • link your digital channels together to create an integrated lead generation program
  • use Google Analytics to measure your campaign success.

Webinar date: September 1st, 2020

Webinar time: 12-2pm (AEST)

September 1, 2020 REGISTER NOW

Six ways to use LinkedIn to generate leads

Companies selling complex, high value solutions face unique challenges when it comes to marketing. Increasingly, B2B firms are using LinkedIn suite to build a quality sales pipeline, however, not many companies are strategically harnessing the full potential of LinkedIn.

At this webinar you will learn how to get the most out of LinkedIn as a marketing and lead generation tool, including: 

  • building company pages and leveraging them properly
  • optimising individual LinkedIn profiles to improve prospect engagement
  • building and curating your professional network, the right way
  • understanding the full range of paid LinkedIn marketing tools (and when to use them)
  • understanding LinkedIn lead capture forms
  • reviewing LinkedIn campaign results
  • combining LinkedIn with re-targeting to boost results.

Webinar date: September 9th, 2020

Webinar time: 12-1:30pm (AEST)

September 9, 2020 REGISTER NOW

How to generate more media coverage

Whether you’re looking to raise your company’s profile, share news about an upcoming release or grow revenue, media coverage is a critical part of the marketing mix.

Unfortunately, achieving good media coverage doesn’t develop from emailing off a press releases and hoping for the best.

In this informative webinar Adam will share insights on how to get a journalist to focus on, and publish, your story, including:

  • the types of content that are compelling for journalists to create into a story
  • the most common mistakes companies make when seeking media coverage
  • how to make sure your media interview results in a great story.

Webinar date: August 20th, 2020

Webinar time: 12-1:30pm (AEST)

August 20, 2020 REGISTER NOW

Introduction to marketing automation

In the information overload of the digital economy, standing out to your target audience can be a challenge. If you’re struggling to convert leads into customers, have disengaged customers, lack alignment between sales and marketing or are experiencing softening revenue, marketing automation can help.

In this informative webinar Adam Benson, B2B marketing consultant, will share:

  • what marketing automation can do
  • how to avoid some common mistakes and pitfalls
  • the importance of data management skills
  • how to maximise the potential of marketing automation for your company.

Webinar date: August 25th, 2020

Webinar time: 12-1:30pm (AEST)

August 25, 2020 REGISTER NOW