In 2021, many are quick to cry “fake news” when hearing information and facts that don’t align with their opinions and world view. Fortunately, you can counter the misinformation available in newsfeeds, and present your organisation as a knowledgeable and accurate thought leader in your industry. Here’s how:

Positive media coverage is essential for businesses, whether you’re looking to grow sales, build brand awareness, or overcome negative perceptions in the marketplace. Here are four reasons your spokespeople may need a media training refresher:

The right public relations (PR) agency can help your business build a strong brand, increase sales, and connect with your target audience effectively. To get maximum value from your PR agency it’s important to consider the following:

Establishing your business as a thought leader can position your company as an expert in your field. While there are a number of benefits in positioning your business as a thought leader, two key benefits are:

If you want to roll successfully into 2021, it is crucial to actively review 2020 and start planning for the year ahead now. Here are our tips for creating an effective business plan and ensuring it doesn’t become just another forgotten resolution:

The end-of-year slowdown is the ideal time to plan your marketing and PR strategy for the year ahead so you can identify and maximise opportunities, allocate resources, and get a clear picture of what the year might look like.  

High-quality copywriting delivers five subtle benefits that make thought leadership campaigns a success:  

Media types are generally described as three main categories: paid, owned and earned. Getting the right combination for your audience will help grow your brand, attract new business and keep existing customers.

Recognising the value of public relations (PR) is essential to any successful campaign or partnership. A strong relationship between the client and the PR team requires the client to understand how PR works, what to expect and their responsibilities.

In this information-rich world, we are constantly bombarded by news stories, articles, videos and blogs. Whether you have breaking news, a story opportunity, or want to profile a key figure in your organisation, it’s critical to get your message right.

Strong, clear communication has never been more important for companies looking to stand out from the crowd. In our increasingly digital world of infographics, gifs and video content, the value placed on writing is fading.

Hearing a song like Mickey, Ice Ice Baby, or the Macarena may bring on waves of happy nostalgia at a party, but it doesn’t make you run out and buy that artist’s album.

Media interviews can help gain positive coverage for you and your company. Journalists hold the key and, if your company’s story gets published, it could lead to more enquiries and sales.

Positive media coverage can attract important opportunities for growth. Given this, it’s important that your media spokespeople make a great first impression on a journalist.

Every year, since 2001, the Public Relations Institute of Australia has run a business benchmark survey aimed at helping its PR consultancy members run growing , professional and profitable businesses.

Sometimes even the smartest and most confident individuals get it wrong when it comes to public speaking. If you’re a media spokesperson, getting it right is non-negotiable. That’s why media training is incredibly helpful for anyone planning to speak with a journalist.

When you’re speaking with a journalist, on the phone or face-to-face, your company’s reputation is in your hands. With the right guidance and preparation, you can turn this opportunity into a chance to gain positive attention for you and your business.

Preparing in advance for a media interview can be the difference between achieving a positive outcome or making an embarrassing error.

Journalists are inundated with information every day, including more news releases than they have time to read. Given the competition for journalists’ attention, you need to make sure your news release cuts through the noise.

There are generally two ways to get your business covered in the media. The first is when a journalist writes about your business without any prompting (reactive), and the second is when you pitch a story to the journalist (proactive).