Marketing and public relations insights
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From the beach to the library: how a freeworking model lets remote employees work anywhere
At The Recognition Group, we have fully embraced remote work to better support our team members. We believe in empowering our employees to work in a way that suits them.
The Recognition Group joins the Eurocom Worldwide Global PR Network
The Recognition Group has joined Eurocom Worldwide, the global public relations (PR) network, to become its newest, and only, Australian member.
2022 in review: When work from anywhere really works
At The Recognition group, work from anywhere isn’t just a buzzword: it’s a lifestyle. Our remote first work culture lets us grow and succeed personally and professionally from anywhere. Read more about how The Recognition Group made work from anywhere a way of life in 2022.
A retreat to remember
The Recognition Group recently embarked on a jam-packed three-day company retreat to the breathtaking Spicers Hidden Vale in South East Queensland.
Sinead Hickey, account manager at The Recognition Group, is taking advantage of remote working to pursue an MBA
Sinead Hickey, account manager, is taking advantage of remote working to pursue an MBA
The Recognition Group freeworking model means we can work from anywhere – and we do
At The Recognition Group we no longer have offices and we actively encourage the team to make the most of this and to work anywhere.
Working from home: the balancing act
For our team members that are spread across different cities and states, keeping connected and engaged goes far beyond regular video calls.
Here are just five of the many things we’re doing at The Recognition Group that focus on keeping our team connected and encouraging our group to grow:
Why it's so important to write factually and combat fake news
In 2021, many are quick to cry “fake news” when hearing information and facts that don’t align with their opinions and world view. Fortunately, you can counter the misinformation available in newsfeeds, and present your organisation as a knowledgeable and accurate thought leader in your industry. Here’s how:
Making the most of remote working: How to live and thrive in the country
The move to remote work has given many people the opportunity to swap their city homes for country and coastal havens. Here are a few tips we can share about making the most of remote working and living in the country.
Four reasons your executives need a media training refresher
Positive media coverage is essential for businesses, whether you’re looking to grow sales, build brand awareness, or overcome negative perceptions in the marketplace. Here are four reasons your spokespeople may need a media training refresher:
How to maximise the value your PR agency can deliver
The right public relations (PR) agency can help your business build a strong brand, increase sales, and connect with your target audience effectively. To get maximum value from your PR agency it’s important to consider the following:
Tips to improve engagement on your video meetings
Here is a list of our favourite etiquette tips to help hosts maximise the effectiveness of video meetings and make sure participant engagement remains high.
Is your business ready to be a thought leader?
Establishing your business as a thought leader can position your company as an expert in your field. While there are a number of benefits in positioning your business as a thought leader, two key benefits are:
How to adapt marketing communications to an unpredictable world
Recent events have been challenging to even the most experienced marketing and communications practitioners. There are five key things to consider when progressing marketing and communications plans in a volatile environment.
Five tips for PR and marketing graduates to kick start their career
Starting your career can be a daunting task. The key to overcoming this and starting on your career path is preparation. Here are five tips that can help you kick start your career in PR and marketing:
Why you should continue your marketing activity throughout the holiday period
Often marketing managers scale back campaigns in January. If you’re not convinced that running any marketing activity throughout the summer is effective, here are four reasons that may change your mind.
Social media trends that will gain significance in 2021
In 2021, we expect to see continued reliance on digital tools, and social media in particular. Here are four key trends to look out for:
How to turn 2021 into the success that 2020 should have been
If you want to roll successfully into 2021, it is crucial to actively review 2020 and start planning for the year ahead now. Here are our tips for creating an effective business plan and ensuring it doesn’t become just another forgotten resolution:
Why December to January is the best time to plan your 2021 marketing and PR strategy
The end-of-year slowdown is the ideal time to plan your marketing and PR strategy for the year ahead so you can identify and maximise opportunities, allocate resources, and get a clear picture of what the year might look like.
Five subtle ways quality copywriting improves thought leadership
High-quality copywriting delivers five subtle benefits that make thought leadership campaigns a success: