In 2021, we expect to see continued reliance on digital tools, and social media in particular. Here are four key trends to look out for:

When you say social media a lot of people still think Facebook and Instagram. Depending on what your B2B company sells these platforms may be of little use to you, but there are other platforms out there which you can use to increase brand awareness, share your marketing content, and reach potential new customers.

If you haven’t come across the term ‘social media governance’ you’re about to hear the term a whole lot more. We define it as ‘polices and procedures created and enforced to govern the use of social media by people who are directly employed, officially affiliated or otherwise authorised to represent an organisation.’  

As more businesses venture into social media, the questions that business managers are asking is shifting. The most common question I get today is ‘How do I manage my staff’s use of social media?’ What people are really asking is, “How do I mitigate the business risk of being involved with social media as a company?” And if you haven’t been asking the same question, you probably should.

The coronavirus, has created uncertainty and confusion for many businesses. While some have been forced to shut altogether, others can continue operating exclusively online, while still others are deemed essential and are still operating as normal, albeit with increased hygiene measures in place.

Social media accounts act as the public persona for many organisations. People, including customers and stakeholders, believe what they read on social media.

Interacting with social media networks is often perceived by older company executives as a young people’s pursuit. Many leadership teams I speak to have delegated the management of their social media presence to digital natives.